Multi-Agent Simulation for Promoting Clean Energy Vehicle Considering with Concern for Environment and Local Interaction

Clean energy vehicles such as EV or PHV should be promoted for the reduction of greenhouse gas emission in the transportation section. However, it is pointed out that the social interaction affects the promotion of CEV. Therefore, the multi-agent simulation system for promotion planning of CEV is developed considering with not only concern for environment but also local interaction process as social conformity in the present study. Intention of holding CEV is described with the database of the questionnaire survey about purchasing vehicles. On the other hand, the social network of the artificial society is described as the small world network model. The time series changes of the number of the clean energy vehicle and the volume of greenhouse gas emission are estimated by proposed multi-agent simulation. Finally, it can be concluded that the proposed multi agent simulation with local interaction is useful for promotion planning of CEV.